PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"The Real Housewives of New York City" alum recently took to TikTok to praise this 'game-changing' contour duo stick — ...

We asked two celebrity and runway makeup artists what will be the biggest spring makeup trends in 2025—and their answers were ...

“On the lips, it’s all about juicy, bitten tones—sheer berry hues, and warm terracottas that enhance the natural lip tone ...

Gomez’s makeup line offers must-have cosmetics that will leave you looking flawless. Here's how to shop each product online.

Zero-waste brand Axiology 's makeup products include multi-use makeup sticks, as well as a unique "Fungdation" with reishi ...

A cult-favorite French skincare product made with retinyl palmitate, the ester of retinol (vitamin A), celebrities like ...

Perfect for those ‘no-makeup’ makeup days, this dinky blush stick practically melts into the skin, is super easy to blend and leaves a healthy, peachy glow on my cheekbones. The second is the ...

ColourPop Pretty Fresh Tinted Foundation Balm is a skin care-infused formula that offers hydrating light-to-medium coverage. This writer reviews it.