Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say ...

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

How it works is basic color theory: picking the right colors based on your hair color, eye color, and natural skin undertones will accentuate your features and make you glow. Still, learning how to ...

Winter is the perfect time to experiment with a fresh new look. As the cold air sets in, bring the warmth with a bold change ...

Bronde hair is basically the goldilocks of hair colors—not too brown, not too blonde, but 100 percent fabulous. Celebrity ...

Reba McEntire temporarily ditched her iconic bright red hair color for something equally stunning. Back then, Reba was a ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and disillusioning for someone like me.

Repainting your entire home’s exterior can be a massive undertaking—make sure you pick the right color by avoiding these ...

As someone with dark skin, I wanted to create a guide that shares the hair dye colour options that truly complement our skin ...

Since The Outset released Lip Oasis, it’s been a standout hybrid, offering the gloss of a lip product with the hydration of a ...