A team of scientists in California say they have discovered a new color they named Olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

The actress Andie MacDowell, the colorist Lena Ott and the model JoAni Johnson share their tips for embracing silver hair.