By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Starbucks announced this week that their employees will implement a more specific dress code in order to make their signature ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Starbucks is updating its dress code, limiting the amount of colors staff can wear with its green aprons starting on May 12.

But a group of scientists now claims we might be missing something. By using laser technology to stimulate single cone cells ...

Here’s what we know about the new Starbucks dress code and some other recent changes with Starbucks’ menu and locations.

Baristas at your local Starbucks will soon be sporting a new, more consistent look after the company announced a new dress code this week.