Dive Brief: Southwest Airlines is attempting to flex on competitors with a new campaign highlighting the carrier’s perks through colorful vignettes, per a press release. “The Big Flex,” which launches ...

Southwest Airlines Co. (NYSE: LUV) today unveils a new brand campaign, "The Big Flex," showcasing the carrier's flexible and Customer-friendly points of difference, including two bags fly free®1, no ...

“The Big Flex,” which launches wide April 22, depicts how customers benefit from Southwest policies like the ability to check two bags free and receive flight credits and points that don’t ...