Sumit Prasad of Mu Sigma highlights the importance of Big Data in the pharmaceutical industry. Big Data, according to the McKinsey Global Institute, is moving the world onto "the cusp of a ...

John Wes Green provides a summary of big data and highlights how big data is the latest digital disruptor to shape pharmaceutical marketing. Big data represents a tipping point in the evolution of ...

The $1.7 trillion revenue prescription drug industry has a relatively robust immunity to tariffs. Last Wednesday, when U.S.