While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

The logo should be trademarked and put to use on everything that carries the business name. A good logo design displays the overall essence of the business and is immediately recognizable ...