From Chanel's latest beauty launch to Louis Vuitton's feminine fragrance, here are our top picks for the month of April 2025.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best strawberry perfumes smell like a sunlit field bursting with berries, and the best rose perfumes channel a garden in ...

A writer reviews Millie Bobby Brown's Florence by Mills Coastal Chic Hair & Body Mist while attending Coachella 2025, and ...

Reading "The Story of Perfume," whether in chunks or page by page, provides a fascinating take on how we’ve arrived at the ...

For every sign, Taurus season is an invitation to come back into your body and honor your own natural rhythms. So whether you ...

A celebration of all things citrus with cédrat, buddha’s hand, bergamot, vert de mandarine and lime, Balmain Beauty’s latest ...

While lavender milk and butter-yellow shades continue to dominate the spring trends, if pastels just aren't for you, Sarah ...

While Korean jelly nails or lavender milk nails are a lot of fun, the best nude nail polishes aren’t to be glossed over.

Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what ...

SHOPPING: This Mother's Day, spoil and affordable fragrances that will make her feel truly special. Explore a range of ...

In my case, as a former ’90s cool girl – or at least an aspiring one – the first name to pop into my head is White Musk by ...