Selling diecast cars began as a side hustle, first at the Hartville Flea Market and then at a pop-up store in a former horse ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Polly Pocket may one day be your digital assistant.Most Read from BloombergShuttered NY College Has Alumni Fighting Over Its ...

Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks to produce entertainment driven by its brands and potentially repeat the ...

Mattel is partnering with OpenAI to develop AI-powered toys and experiences around its portfolio of brands. The maker of Barbie dolls and Hot Wheels cars said Thursday that the agreement will bring ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Pavilion Bukit Jalil is turning this school holiday into an unforgettable experience wtih Mattel’s 80th Anniversary celebration. Running until 8 June, the event transforms the mall into an interactive ...