While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Hey kids! Ready to evoke the rich tapestry of the human experience with your favorite toys by harnessing the power of AI?

For Mattel, it is a strategic step in extending Hot Wheels’ cultural relevance beyond the toy aisle and into lifestyle spaces ...

Seeking adult fans with money to spend, companies like Mattel and Lego are working with artists to make exclusive — and ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

Ahead of the global theatrical release of Apple Original Films’ F1® The Movie, Hot Wheels® announced today a limited-edition ...

One of my go-to jokes, one that always gets a polite chuckle, is to tell first-time visitors to my Maricopa home: “It’s the ...

Demand is rising for AI-powered robots that can clean offices or roll around moving items from one part of a building to ...