Barbie’s getting an AI upgrade. OpenAI just teamed up with Mattel — the company behind Barbie, Hot Wheels, and more — to bring generative AI into the world of toys.

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The Channel 7 superstar made the pledge as another 10 sporting personalities took the icy plunge for Neale Daniher.

Barbie-maker Mattel is partnering with OpenAI to develop generative AI-powered toys and games, as the new technology disrupts a wide range of industries, Mattel announced Thursday.