LeBarbie! LeBron James is Mattel's first-ever Barbie Kenbassador. LeBron James / Instagram (@kingjames) Basketball star LeBron James is making history on and off the court. Mattel has ...

The AI Barbie Box challenge is a new trend that is sweeping TikTok and Instagram, where social media users are transforming themselves into action figures. The AI Barbie Box challenge is a new ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

That’s why partnering with Barbie to release the LeBron James Kenbassadors doll is such an honor. It’s an opportunity to recognize the powerful impact of role models who instill confidence ...

The four-time NBA champion and future Hall of Famer’s endorsement portfolio recently expanded as he became Barbie’s first-ever official Kenbassador, Complex reported. The 40-year-old Akron, ...

As of this morning, thanks to the folks at Mattel, King James can add one more title to his roster: Barbie’s first-ever official Kenbassador. Speaking on the honor of having Barbie and the ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in collaboration with the LeBron James Family Foundation, announced that the Los ...

And, now, the four-time NBA champion can add "Kenbassador" to his resume. Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to ...

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll franchise — unveiled a Ken doll stylized as James on Wednesday.

An eye witness later explained that the mic at the premiere was using the same frequency as the karaoke night organisers. Members of the Westerners creative team were left helpless on stage as the ...

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