Other toy franchises that Hasbro (HAS) has licensing agreements include Marvel, Star Wars, Transformers, Power Rangers, Ghostbusters, Barbie, and Jurassic Park/Jurassic World.

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

has been reducing its manufacturing operations and prioritizing licensing its flagship products — like Barbie, Hot Wheels, and Uno — and earning royalties from them. The second-largest toy ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

UNDATED (WKRC) - Some Cybertruck fans are channeling Jeep clubs by leaving Hot Wheels toys to show their appreciation for the vehicle. According to Torque News, Cybertruck owner Ryan Wycoff was a ...

The performance artist Gage Spex has amassed a collection of over 200 carefully styled toys. By Coco Romack In ... cardboard homes that Mattel sold for Barbie dolls, which Spex, 40, began ...

Barbie Role Model gymnasts Jordan and Jade take the Power Wheels Barbie Jeep® Wrangler for a spin at Barbie HQ for the surprise of a lifetime." Jade Carey and Jordan Chiles share a very strong ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie and other famous brands created a division ...

An iconic doll is celebrating International Women's Month by honoring powerful female friendships with one-of-a-kind toys, aspiring to show young girls the importance of empowering each other. Barbie ...