As soon as she spotted it, Grace Caroline told Newsweek that she "immediately recognized the significance of this Barbie" and ...

Fight Back! addresses viewer complaints about Mattel's 1982 Tippee-Toes doll commercial. Mattel pulls and censors ad after ...

Mattel is hoping to apply the Barbie magic to more brands within its portfolio of iconic toys as it doubles down on promoting ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James ...

Used car brand CarBravo and agency MRM accelerated away from New York's Edison Ballroom clutching The Drum Marketing Awards ...

Ruth named the doll Barbie, after her daughter. ... He had his first fateful meeting with Barbie when the two co-starred in a 1961 TV commercial. Since then, Ken—full name, ...

A Barbie doll of the beloved singer Aaliyah went on sale Thursday to mark the late star's birthday — and immediately sold out. The doll was set to be available for one day while supplies lasted ...

If you haven’t noticed, Slash is literally busier than ever before. And we’re not just talking about his ongoing Gun N’ Roses duties, his Capital One commercial, his new Orgy of the Damned album or ...

Nearby, the first commercial for the doll plays on a monitor, its sugary sweet jingle drifting through subsequent rooms: “Barbie’s small and so petite, her clothes and figure look so neat ...

The first Black Barbie was created in 1980 by Kitty Black Perkins. Here’s everything to know about the doll and her creator.

At 65 years of age, Barbie shows no signs of retiring from her 250 different jobs as a plastic and fantastic doll whose small feet have left a big cultural mark on the human world.

A rare, first-edition Barbie is set to go on display at London's Design Museum to mark the 65th anniversary of the world-famous doll. Barbie: The Exhibition will tell the story of the brand and ...