BMW has announced a new logo that’ll be used to market, promote and sell its most exclusive models. Rather than using the same black, white and blue logo for all of its models, the company will ...

The German automaker’s refreshed logo ditches the black ring for a transparent ... recent logo represents a propeller, but BMW explained that the white and blue pattern in fact represents ...

The old black ring was replaced, letting the new logo radiate more openness ... Everyone sees the blue-and-white roundel and already thinks "BMW." The symbol no longer needs the crutch of the ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from ...

Remove the black ring from the logo, and we’re left with a far less distinctive shape that doesn’t read as “BMW” in the way that the black / white / blue emblem has for years. Furthermore ...

BMW is revamping its roundel logo for 2020 ... adding a rich contrast to the white and blue. Without the black and the concept of transparency for the new logo, it literally looks like something ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...

the company’s iconic blue-and-white inner circular quarters originated as a representation of the State of Bavaria’s official colors. However, the pattern within BMW’s logo displays those ...

BMW Japan will only offer a total of 190 units: 110 Limited Black and 80 Limited White. Performance wise, the xDrive35d goes from 0 to 100km/h (0-62mph) in 6.5 seconds and maxes out at 230km/h ...