For decades, the luxury automobile has been more than just a mode of transport – it has been a rolling statement of power, ...

If you’ve been keeping an eye on the luxury car market—or even if you haven’t—you might still think of brands like Porsche, ...

Explore BMW's progress in the BEV revolution and its future hydrogen plans. Discover why investors are eyeing BMW for ...

BMW is working feverishly on its Neue Klasse vehicles, which are expected to launch as the iX3 crossover and i3 sedan later this year. The German carmaker is fine-tuning the driving dynamics of ...

The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this innovative technology integrates drivetrain ...

The BMW Vision Driving Experience may not have a particularly exciting name, but what that moniker disguises is the car's purpose: it's a test bed for BMW to show off its latest and greatest ...

BMW says there will be a lot that driving pleasure, which the marque is currently testing in a prototype called the BMW Vision Driving Experience. “The Heart of Joy enables us to take driving ...

Testing the Heart of Joy with the BMW Vision Driving Experience 🦾 No human driver realistically needs that sort of torque; for reference, last year's Ferrari F80, which goes from 0-60 mph in 2. ...

The "Heart of Joy" is BMW's secret weapon to make electric performance cars fun to drive, and it's previewed in the BMW Vision Driving Experience concept car.

Essentially, this central computer controls all aspects of the vehicle’s dynamics and handling, bringing typical BMW driving characteristics into a new electric vehicle. The Vision Driving ...