The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new ...

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.

Evolving one of the most iconic marks in our sport was a responsibility our brand team and equipment staff undertook with ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

St. Louis fans are introduced to a new look for their team, as the Blues will be sporting a new logo and uniforms, starting ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...