Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute. But the mindset, ...

The Cola giants are consumer brands, but they also have large B2B sales in hotels, restaurants, and more. Many travel brands have a B2C as well as a B2B channel. Most of the time ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

Many believe it's time the B2B buying and selling process takes a note from B2C. It's an omnichannel world ... and buying that are a critical part of B2B selling. 3D assets and virtual try-ons bring ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...