Want a risk-free playground to test whether AI is a good fit for you? Here are some of eWeek tech writer Kezia Jungco’s ...

Reclaim at least two hours every workday by using these AI tools. Plus, follow our three quick tips for using these AI tools ...

Q1 2025 Earnings Call Transcript June 5, 2025 Lands’ End, Inc. beats earnings expectations. Reported EPS is $-0.18, expectations were $-0.19. Operator: Good day, everyone, and welcome to the Lands’ ...

June Chow (pictured), head of corporate marketing at Samsung Singapore, has stepped down after four years with the company. In a LinkedIn post, Chow reflected on her time at Samsung, sharing that ...

Influencer marketing is no longer just for B2C. B2B marketers are increasingly turning to creators on LinkedIn to humanize their brands, build trust, and close deals. Bottom line.

What Is B2C Marketing? B2C marketing refers to the approach businesses take to directly sell products and services to consumers. This method involves utilizing targeted… This article originally ...

Whether you’re a CMO rethinking your next chapter, or a marketing ops lead eager to sharpen your edge, AI is no longer an emerging trend. It’s here, it’s evolving fast, and it’s shaping ...

Unlike business-to-consumer (B2C) content marketing, B2B is slower and more complex, and decisions usually involve multiple people, more research, and a bigger need to show the product works. This ...

Influencer marketing has made its way into the B2B playbook, but many marketers are still applying B2C tactics on platforms like YouTube, TikTok and Meta.