Chennai-based startup The Body Match uses AI and 3D modelling to help customers shop for clothes online, reducing return ...

Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Australia’s Tire market pivots on sustainability and digital disruption, driven by EV adoption, mining demands, and import ...

Generative AI (GenAI) is rapidly transforming B2B marketing with its ability to accelerate content creation with text- and image-generating power. GenAI enables scalability, faster content ...

B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. The post ...

In our B2B marketing guidebook Business-to-Business Marketing: A Step-by-Step Guide, my co-author Charlie Stewart and I write, "The purpose of B2B marketing is to attract and retain profitable ...