Your persona templates should illuminate attributes that paint an illustrative ... Previously, he was a management consultant and the head of digital marketing for a global B2B sales consulting firm.

Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. The post Real-world insights from deploying custom GPTs for GTM appeared ...

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. On LinkedIn ... This allows businesses and leaders with distinct personas to stand ...

It is imperative for B2B marketing leaders to have trusted preferences built into buyer personas. Aligning with industry analysts benefits the vendor and adds reassurance for buyers. This ...

The B2B commerce landscape is undergoing a profound transformation driven by advancements in AI, shifting buyer expectations, and increasing economic pressures. Companies effectively leveraging ...

Search Engine Land » PPC » LinkedIn launches new video ad formats, Adobe integration Share LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Famed voice actor Yuri Lowenthal has just blown up Atlus’ spot on his personal Bluesky account with a post about not getting to reprise his role as Yosuke in the studio’s Persona 4 remake ...

Tron and Ethereum are also notable in that the average business-to-business (B2B) transaction sizes for both chains exceeded $219,000. B2B transaction sizes on other blockchains were much smaller.

It's a beautiful day in his neighborhood, and Ben Chestnut is thinking about pain. Late-afternoon sun is shining on Atlanta's BeltLine, an abandoned train track converted into a green pedestrian ...