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As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.
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The Business & Financial Times on MSNYour thought leadership needs a strategyDARKO, Precious GYAU, & \xa0Elizabeth EWUDIWACompanies are increasingly realizing the crucial role of thought leadership in ...
B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...
In her new role at Loftness, Ashley will be responsible for developing and executing marketing strategies focused on ...
Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...
In order to negotiate changing customer behaviours, use cutting-edge technologies, and create growth plans based on empirical data, businesses need to collaborate with an experienced marketing ...
BOSTON, April 23, 2025 /PRNewswire/ -- Seventy percent of companies are failing to effectively integrate their sales plays ...
Live streams have rocketed from 126 million U.S. viewers in 2019 to 164 million in 2024 .
In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...
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MarTech on MSNIs your ABM strategy keeping up with the times?Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. The post Is your ABM ...
With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...
This new DNR report explores how you can leverage AI, hyper-personalization, and cross-functional alignment to maximize ABM ...
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