B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

For B2B brands, a website is more than just a digital presence; it's vital for lead generation. Seven crucial design ...

In its landmark antitrust case, the Federal Trade Commission (FTC) alleges that Meta illegally maintains a monopoly in ...

Litmus's Jaina Mistry offers email newsletters represents a significant opportunity for brands looking to build authentic ...

Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and ...

Facebook continues to be the backbone of advertising revenue. The company reported a total of $160.63 billion from ...

Explore how the B2B buyer journey is evolving and what marketers must do to adapt to shifting decision-making trends.

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

The Marketing AI SparkCast explores AI in marketing and how AI agents streamline analytics for smarter insights—no tech ...

For this reason Facebook has developed the Business SDK bundling many of its APIs into one SDK to ease implementation and upkeep. The Business SDK is an upgraded version of the Marketing API SDK that ...

In his groundbreaking new book, Courageous Marketing: The B2B Marketer's Playbook for Career Success (Actionable Ideas Press, April 10, 2025), Udi Ledergor, a five-time marketing leader, Chief ...