The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

In this week's edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace … Reminder: You are ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each ...

Physical events provide an opportunity to observe and measure audience behavior in a distraction-free environment, offering unparalleled insights into engagement, intent, and decision-making patterns.

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

“Our current priority is the rollout of Malaysia’s inaugural national industry-wide audience measurement system for OOH advertising. “This is important to ensure the credibility ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media ...