Microsoft and our third-party vendors use cookies to store and access information such as unique IDs to deliver, maintain and ...

Samurai are one of the most popular and recognizable types of warriors from history. Countless books, movies, and TV shows ...

Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

The NFL's foray into placing exclusive Christmas Day games on Netflix resulted in the the-most streamed television day in ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

As retail media spending grows beyond Amazon, transparency emerges as the key differentiator. Here's how retailers must prove ...

It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news ...

The news is the latest evidence that the pendulum of measurement power is swinging back to Nielsen after several tumultuous years. Nielsen in September 2021 lost the MRC's seal of approval for its ...