Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

"We do not foresee any impacts on our collaboration and are excited to see how the company progresses from here." ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Movies from the 1980s, '90s and even 2000s have encompassed the lifestyle of a Gen-Xer. Here are 25 of the better movies that defined the Gen X movement, or at least do an above-average job of ...

A "unique voice to European regulators on all policy matters related to audience measurement" in the context of the adoption ...

Former Fox Sports executive Dan Donnelly has joined audience measurement firm VideoAmp as head of sports strategy, tasked ...