The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher Super Bowl ever. Even with possible Chiefs fatigue and a rematch of the ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

New York – February 7, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that ...

Movies from the 1980s, '90s and even 2000s have encompassed the lifestyle of a Gen-Xer. Here are 25 of the better movies that defined the Gen X movement, or at least do an above-average job of ...

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Beginning in Sydney and is making its way across Victoria, Queensland, Adelaide and Perth in the coming weeks.

Artificial intelligence (AI) tools are known to reproduce and amplify human prejudice about race or gender, but correcting such discriminatory bias has proved challenging. US President Donald ...

The NFL's foray into placing exclusive Christmas Day games on Netflix resulted in the the-most streamed television day in ...

FRANCE – Several European joint industry committees (JICs), research companies and media owner committees (MOCs) have founded the Audience Measurement Coalition (AMC) to represent organisation sin the ...

It is a privately held broadcast media company with television and radio stations in a variety of markets ranging from Albany ...