The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

In this week's edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace … Reminder: You are ...

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, ...

Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

“Our current priority is the rollout of Malaysia’s inaugural national industry-wide audience measurement system for OOH advertising. “This is important to ensure the credibility ...

The EBU, ACT, and egta urge the European Commission to establish clear guidelines for audience measurement under the European Media Freedom Act. Their Joint Media Industry Position emphasises ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide audience measurement during a months-long contract dispute with Nielsen ...

The Swedish joint-industry committee MMS (Mediamätning i Skandinavien AB) has announced its decision to award Kantar Media ...

a media measurement company transforming advertising, announced a deal to integrate VideoAmp’s advanced audience measurement and currency solutions into the Strata platform. VideoAmp’s ...