Brand symbolism shapes consumer perceptions using imagery and narratives. Successful brands like Coke, Nike, and Castrol use ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

Quarterback. Activist. Black sheep. These are just a few words used to describe Colin Kaepernick. The former San Francisco ...

Girona FC takes another step forward in its commitment to the territory, taking “Orgull Gironí” (pride of Girona) to a new dimension. This Club slogan, born in the 2017/18 season, has become an ...

On the outskirts of Paris, 44-year-old French Muslim weightlifter Sylvie Eberena concentrates hard and pushes 80 kilos of bar ...

Audiences crave the over-the-top and the unexpected, not the bland and predictable. Because the local teams get that, ...

The Story Behind the Chinese National Football Team's Uniform: A Symbol of Glory and Dreams. Every time the Chinese national football team steps onto the field in their bright red ...

Sports cars have long captured the imagination of car enthusiasts and casual drivers alike. Their sleek designs, powerful ...

Reborn celebrates a solitaire as a personal choice-a powerful, intentional expression of self. It’s a love letter not to ...

Sneakers have become a status symbol and self-expression, attracting the same consumers who sip exotic coffee, and shop at ...

Edmonton Oilers captain Connor McDavid’s wife, Lauren Kyle, launched her sportswear brand, Sports Club Atelier, last year in December.