LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle.

Los Angeles Lakers star LeBron James will soon be seen on toy shelves around the country -- in doll form. On Wednesday, ...

Mattel and Barbie honored LeBron James with a custom Ken doll. See how to get yours when it drops in April and why it’s more ...

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

LeBron James is entering his Barbie era. Ken dolls modeled after the Los Angeles Lakers star will soon appear on toy shelves.

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.