Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple’s very popular built-in Messages app on the iPhone, per Meta, is evidence that Meta doesn’t have a monopoly in the space.

Apple’s iPhones sell well and the market share in the U.S. is regularly the highest. But new data shows the company has come first in the sales race globally for the first time. Apple and Samsung top ...

The company has rebranded its Search Ads team to Apple Ads, 9to5Mac reports. “Our ad offerings have grown beyond search,” ...

6 min read Inside Trump’s Pressure Campaign on Universities The opaque process, part of a strategy by President Trump and conservatives to realign the liberal tilt of elite universities ...