Apple introduced the 12-inch MacBook. The first model ever to feature an Apple logo that didn’t light up. And since then, the ...

Apple is one of the most iconic brands in the world, with an instantly recognizable logo, that’s included on almost every product they make. But one thing people have always wondered is why there’s a ...

but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle approach to Apple’s branding. Are you excited for the new Apple Store in ...

And you’ll see why 1984 won’t be like 1984. The screen then fades to black, and a rainbow Apple logo appears. When Steve Jobs first saw the ad in an internal meeting with Chiat/Day ...