Under Armour continues investing in HBCUs as the Baltimore-based brand and the CIAA extends its exclusive partnership through 2029.

The announcement comes on the heels of the CIAA Board of Directors ... featuring members of Alpha Kappa Alpha Sorority, Inc. on the campuses of Bowie State University and Morgan State University.

Under Armour spotlights Alpha Kappa Alpha for their new “Sisterhood in Style“ social media campaign for the UA Echo sneaker.