After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a ...

Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No. 8 and will forgo the original No. 8 logo used by his NASCAR team, JR Motorsports. His decision ...

Here are some key points to consider when crafting your brand story: Your logo is an essential visual representation of your brand that communicates your brand's personality and values to your target ...

The value of brands and other intangible assets, including intellectual property, research, and development, has reached $80 trillion globally. These assets play a significant role in capital markets.

So think of the best sunglasses brands as the rare kind-vibed realtor that actually helps you ID the apartment of your dreams—except in this case, the real estate is your face, and the swanky ...

Formerly called Boutique Fairs, it has become an anticipated event on the local shopping calendar for those in search of unique, independent local brands. It started in 2002 as a one-day affair ...

In the meantime, getting smart about tariffs, getting good expert advice and remaining flexible is the best that any retailer or brand can do.

That’s the new name she selected for her proposed brand at the 11th hour, after she was forced to ditch the name “American Riviera Orchard” for her jams and other food and lifestyle products.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...

Logos help with quick identification and mean something to a brand. They tell a story, build trust, signify essential elements of business philosophy, and most importantly, make brands unforgettable.

MLB, Topps and Nike have partnered to recognize baseball's elite performers from last season with custom gold-embellished MLB logos on their jerseys that will then be used to create trading cards.