In Mountain Dew's 2025 Super Bowl ad, singer Seal humorously transforms into a literal seal to perform "Kiss from a Lime," a playful twist on his hit "Kiss from a Rose." Set on Baja Beach, the 30-second spot features Seal serenading Becky G with the Baja Blast-inspired rendition, blending surreal visuals with a touch of nostalgia.

At least by halftime of Super Bowl LIX, Kendrick Lamar’s performance was the most interesting part of the game — and it seemingly carried a message for President Trump, who is dismantling DEI throughout the government.

Kendrick Lamar said to expect “storytelling” during his halftime show, and he brought it, with help from some famous friends. He infused the proceedings with humor as well as the cutting American imagery he’s known for — another milestone performance after one of the rapper’s biggest years ever.

W hen the NFL announced Kendrick Lamar as the Super Bowl halftime show performer in September, both his critics and fans expressed doubt that he would be up for the job. To naysay