Social media has changed the rules. Authenticity, tone and native content define effective brand communication.Aishwarya ...

Five includes AI worries, tariff troubles, Burger King changes and a host of ribbon-cuttings for new business.

Text S.A. is essentially growing beyond its legacy LiveChat into a more cohesive AI customer-engagement suite. Click here to ...

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend ...

AI doesn't just steal the insights; it masters the execution techniques that bring those insights to life, brand expert Allen ...

Razer, the leading global lifestyle brand for gamers, today announced the upcoming launch of its innovative AI Game Developer ...

As someone who creates a lot of online content, establishing trust with my audience is crucial. I want readers to know that what I write comes genuinely from my thoughts and experiences, not ...

A leaked internal video has revealed Sony is experimenting with AI-powered PlayStation characters. The Verge reported on the emergence of an internal video allegedly created by PlayStation Studios ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Now, everyone can take and retouch pictures. Photo retouching is no longer a skill of photographers and designers. Thanks to ...