Talking points assume that your team members will memorize the same script, recite it consistently and apply it to every audience the same way. This doesn't always work.

American Airlines launched three new Saturday-only routes from New York to Bozeman and Kalispell, Montana, and Calgary, ...

There is a lot more to math than just equations on a chalkboard. It is a very useful set of tools for tackling problems in ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to ...

Artificial intelligence’s (AI) role in ensuring that content is brand-safe, culturally intelligent, and personally relevant is growing. With content generation becoming more automated, the challenge ...

Nerijus Maliukevicius is a leading Lithuanian expert on countering information and psychological operations (IPSO) during ...

The Frito Pie combines humble corn chips with chili and cheese for a nostalgic treat that transports many diners back to ...

The boiled peanuts – a South Carolina tradition that confuses outsiders until their first taste – come in Styrofoam cups hot ...

This is especially risky in spaces where people feel psychologically safe. Whereas users are typically wary of TV advertising ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.