Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Lucrative Adidas Partnership Set to Boost Liverpool’s Global StandingLiverpool have secured a significantly enhanced kit deal ...

Last year Adidas brought on WNBA legend Candace Parker to lead its women’s basketball unit, Nike recently launched a new ...

Liverpool and Adidas are to be reunited. The Reds confirmed that the German sportswear giant would take over as kit partner ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

The German sportswear giant reported better-then-expected growth of 12 percent in 2024. But Adidas executives remained ...

The Historical Context of the Liverpool-Adidas Partnership To understand the weight of this new alliance, we must revisit history. Adidas first partnered with Liverpool in 1985, continuing until 1996.

Chris is a chartered accountant who will be using his financial acumen as The BookKeeper to explore the money behind the game ...

The brand has also taken over the Isetan windows with its spring 2025 collection, which urges bypassers to “Save What You ...

Liverpool and Adidas have finally confirmed their kit deal, which will commence in August. Here's how the deal stacks up ...