Liverpool have now officially confirmed their new deal with Adidas starting next season, though the wrinkles over their ...

Liverpool is coming to the end of its kit deal with Nike, and Adidas have confirmed it will take over. There's been an ...

Manchester United’s 2025/26 concept kits hint at nostalgic throwbacks with leaked designs inspired by iconic ‘90s-era shirts ...

The complete set of what would have been Liverpool’s 2025/26 kits under Nike have now leaked, and some will be delighted that ...

Manchester United's home, away and third kits have been leaked for the 2025/26 Premier League, FA Cup and League Cup campaign.

Sporting a fresh white finish, Adidas' classic 3-Stripe motif decorates ... Typically, teams won't release their home, away and third kits at the same time and will instead stagger the releases ...

Designed for performance and perfect for training or matchday, refine your reflexes in your 2024/25 goalkeeper strips, which come in a vibrant yellow or – in the case of our third kit – a classic ...

Mercedes drivers George Russell and Kimi Antonelli have been wearing a dedicated new cooling device to help during hot Formula One races ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.