The firms agreed to cooperate on pricing, colluded with broadcasters to deny business to agencies that didn't comply, and ...

The creative ad agency behind campaigns for "Sinners," "Anora" and big Hollywood franchises has become 100% owned by its ...

Barker, which has about 45 employees, began working with BLAC in 2022. The company says four of its former interns have ...

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

Among firms that received requests are Omnicom, WPP, Dentsu, Interpublic and Publicis.

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the ...