As retail media continues to reshape the ad biz, Havas is making a play for a bigger slice of the market with its latest acquisition.

Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

Publicis had net cash of EUR 0.9 billion (EUR 3.6 billion cash and EUR 2.7 billion in debt) at the end of 2024, with debt/EBITDA at only 1. This is fairly conservative leverage. We believe the company ...

When Super Bowl LIX airs Sunday on Fox from New Orleans, more than 100 million viewers are expected to watch the Kansas City ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

Dubai: Ampverse Pulse, a leading specialist in gaming marketing, is proud to announce the launch of Pulse Media, a digital ...

Independent agencies are growing. Top industry analyst Brian Wieser of Madison & Wall’s reports tell us that “the 30 largest ...

Publicis CEO Arthur Sadoun says he’s happy to embrace a “challenger position” and capitalize on potential fallout from the Omnicom/IPG merger.

One of Perth's leading mid-size agencies is up for sale. The agency, with a 25+ year history in the market, is listed for ...

AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.