Omnicom Media’s India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the US firm’s client by ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

All marketers should ask themselves whether their ad agency is their ambassador of quan... Every company wants to create a successful and profitable enterprise. Which is why there is usually a ...

Generative AI is transforming brand communication, enabling personalised, interactive, and cost-effective content creation.

Quite suddenly, AI is shredding long-established norms everywhere in this vaunted industry. One of the most startling developments has been the release of Meta’s Veo 3, a text-to-video application ...

This milestone reflects more than technical expertise; it’s the outcome of deliberate investment in people and knowledge ...

He is President of D&AD, the global non-profit that represents the pinnacle of creative excellence, and co-founder of Kin, a ...