Ad Agency Hype Chasing Has Led To Creativity's Demotion
Adhering to a process ultimately takes away your ability as a creative to surprise clients with your work. Typically, the ...
Lehigh Valley Business5d
Why truth in advertising matters
False advertising generally involves either a false claim of origin or a false claim regarding a product’s qualities, either ...
Campaign Brief1d
Want to buy an Ad Agency?
One of Perth's leading mid-size agencies is up for sale. The agency, with a 25+ year history in the market, is listed for ...
‘An industry on the brink of a major shake-up’: Ad execs on the year ahead in M&A
After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...
Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
MM&M6d
Independent ad agency’s faux ‘Marion Ett’ LinkedIn profile encourages WPP staff to cut their strings
The profile, launched Wednesday, is targeting individual WPP employees through posts and pushing them towards Terri & Sandy’s ...
Warner Bros. Discovery Chooses Internal Team to Lead Ad Sales
Warner Bros. Discovery named two internal executives, Ryan Gould and Bobby Voltaggio, to lead advertising sales and strategy ...
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Ad Intelligencer Revolutionizes Paid Advertising Landscape for B2B Companies Focused on Generating High-value Leads
Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...
Marketing company acquires Argentine creative agency
A Louisville-connected company is expanding its global reach through a strategic acquisition in South America.