We all know and love the elf Power Grip Primer. We thank elf every day that they made a primer that makes our makeup stick ...

We recently compiled a list of the 10 Companies Echo Friday’s Market Pessimism. In this article, we are going to take a look ...

Beauty's outlook suggests slower growth ahead due to market uncertainty. Read why ELF stock is facing risks with tariffs and ...

This editor tested the new Shark CryoGlow Cooling & LED Face Mask and compared it to others on the market. Read her thoughts ...

Even better, the Grace & Stella Energizing Eye Masks stars like Jessica Alba, Kyle Richards and Leona Lewis adore are on sale ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...