frosted eyes, smokey grunge and thinner brows." For those of us with thinner brows and lips (overplucking got the best of all ...

Though the company was founded on the idea that your beauty routine should be simple (skin first, makeup second ... as an ode to the soft grunge look of the late '90s and early '00s.

Goth glam has slowly been inching its way back into the zeitgeist via ‘90s beauty trends like supermodel lip, spiky buns, and indie sleaze eye makeup ... grunge glam hair, makeup, and nail ...