Top 10s explores 10 famous logos—and what they used to look like, revealing the evolution and transformations of iconic brand symbols over time.

Top 10s decodes 10 famous logos with secret meanings revealed, offering the hidden symbolism behind the brands we know and love.

Claudio Fernández-Aráoz is an advisor on Talent and Family Businesses, a frequent lecturer at Harvard Business School, and the author of It’s Not the How or the What but the Who. Gregory ...