The following six strategic pricing approaches offer a roadmap to protect your margins while maintaining customer trust ...

as seen in Marketing Week. A look at the product mix vs product line discussions shows two types of product assortments. These include the "product range" (or product line) and the "product mix".

You don’t need a store-bought mix to make a good margarita at home. But if you’re having a big gathering and don’t have time to prepare your own, or you simply like the convenience or ...

These collectively are known as the marketing mix or "the four p's". Britain's first professor of public relations suggested that added to the classic four Ps of marketing should be for P for ...

Learn about our editorial policies Marketing is everything a company does to acquire customers and maintain a relationship with them. It is not an exact science, but it is getting better.

But a strong marketing strategy is amiss as it relies on word of mouth and loyalty. The Radisson Hotel Group is working on a program that aims to prepare its properties across the world for Indian ...

A brief visit from a dry cold front tonight, bringing a shift in the wind and a slight cool down, but all eyes are on Wednesday’s storm system. Tonight, a northerly wind will move in behind a ...

We just can’t help but feel Saudi Arabia’s untold riches could have been better spent on the actual game, rather than its ludicrous marketing.