Apple has previously shared wallpaper for its other retail openings, but most of the time they feature the Apple logo more prominently. This latest offering is unique in taking a more subtle ...

Apple has made a new wallpaper to “Bring your device into full bloom.” The colorful artwork features an array of foliage in various colors with an Apple logo in dark teal at the bottom.

This obsession with simplicity is no accident. It's a hallmark of genuinely iconic logo design. Think about some of the most recognisable brand logos in the world – the Nike “swoosh”, the Apple logo, ...