A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

They genuinely don't have the energy to do so. Gordon's point is salient and cogent for every NBA player. It's a real problem that needs to be addressed by doing the right thing.

Aaron Gordon had an unreal 2024-25 season as a shooter. In fact, he might've had one of the biggest shooting leaps in NBA history. Gordon turned in a career-best year from three-point land, the ...

In Game 4 of the first round, Gordon threw down a game-winning dunk as time expired, and in Game 1 of the second round, he drained a game-winning three-pointer with just two seconds left.

Orlando Magic forward Aaron Gordon (00) shoots against Philadelphia 76ers forward Dario Saric (9) during the first half of an NBA basketball game, Saturday, Nov. 25, 2017, in Philadelphia.

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The Dallas Mavericks reportedly believe P.J. Washington is going to be their version of what Aaron Gordon brings to the Denver Nuggets. Given what we've seen so far, they might be right.

Aaron Gordon Grading The Week: Russell Westbrook or Bruce Brown? Even for Nuggets team with interim GM, it’s an easy choice By Sean Keeler June 14, 2025 at 5:45 a.m.