Defining AI’s role. Without clear guidelines, AI use in marketing becomes chaotic, which leads to disjointed messaging and ...

Automatic account tracking, faster setup, and AI-powered insights for later-stage engagements help sales teams sell smarter and win faster VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), The ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

The scale of digital assets needs an assist. With GenAI, DAM professionals can make the most of their digital assets.

Experts from Adobe, Cox, Wrench Group and more share insights on AI, data, personalization and the evolving customer experience.

Customer service is in AI’s sights. Sales and support roles are among the most impacted, with AI agents proving to be more ...

Fragmented stacks, real-time demands and privacy constraints are rewriting the rules of unified data strategy.

Tredence, a leading data science and AI solutions provider, today announced the launch of Tredence Customer 360, a ...

Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer ...

As artificial intelligence agents gain traction across enterprise workflows, leading innovators at Bynder, a global leader in digital asset management, are urging a more balanced mindset: AI isn’t ...

42% report shifting suppliers or sourcing regions in response to tariff changes and 45% of businesses are reducing operational expenses to offset tariff costs 87% remain optimistic about maintaining ...